Digital Perm: How It Works

What is a digital perm? A digital perm is a new technique of creating a shiny and bouncy wave to your hair.As a new trend-setting hairstyling treatment, the digital perm uses temperature controlled rods that are all powered by a machine with a digital display(hence the name). The biggest difference between other perms techniques and… Continue reading Digital Perm: How It Works



Here at Evoke Creative, we are very pleased to welcome a new barber to our store, Daniel. He has years of experience within the industry and we are sofortunate to have in working within our store. As of right now, we are offering gents cuts with Daniel at just £15 for a limited time only.… Continue reading THE NEW BARBER ON THE BLOCK

Colour Envy: Kylie Jenner


Social media it-girl, Kylie Jenner is a main source of our hair inspiration here at Evoke Creative. She’s been green, blue, had long beach waves, and rocked a messy lob. Whatever she does, it works; and it works well. So, we’ve compiled a list of our personal favourite Kylie Jenner looks, and how to achieve… Continue reading Colour Envy: Kylie Jenner

So, What Exactly Is Balayage And Why Do We Love It?

We’ve spoken to Jack Howard, international colourist based at Paul Edmonds, to get some professional insight on this booming hair trend.   Q, What is balayage?  Balayage is a French word meaning to sweep or to paint. It allows for a sun-kissed natural looking hair colour – similar to what nature gives us as children… Continue reading So, What Exactly Is Balayage And Why Do We Love It?

Spring Summer 16 London Hair Trends | Tousled Waves

Beach waves create an easy, laidback look, with long, tumbling hair that is air-dried with the fingers for an imperfect finish. Partings are just off centre and waves vary from subtle bends to large, loose curls with detail concentrated at the back of the head.   Recommend Hair Services: Digital Perm + Olaplex Treatment DIGITAL… Continue reading Spring Summer 16 London Hair Trends | Tousled Waves