Irene Kim: Our Rainbow Haired Muse


Model and social media IT-girl, Irene Kim is our latest hair inspiration here at Evoke Creative Hair. Her “rainbow hair” is something that’s always captured the hearts of street style photographers across the globe. The contrast of the bright colours against her jet black hair truly make a bold statement. 

Born in Seattle, but currently living & working in Seoul as a TV personality and model; Kim says her hair has “become my second skin. People in Korea are so used to my hair being rainbow that it’s how they recognise me.” Styled and coloured by Korean hair stylist, Sunwoo Kim, who aims for the perfect combination of ombré and gradation.

But despite her love for vibrant hair colour, Kim believes the best beauty trick is “less is more.” All you need is “some light foundation, brows and a lip tint.” And, let’s be honest, will hair like hers, you wouldn’t need heavy make-up or a bold outfit to leave an impression.



Here at the Evoke salon, we want to prepare you for the summer, so if you dare to go bold. Head into store for a free consultation, and the latest “rainbow hair.”


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